Family is a dream worth
fighting for

An innovative option used in fertility treatment that
considers your concerns about cost.

WHY POZITIVF

Streamlined Fertility
Clinic

Pozitivf Fertility was founded with a purpose: to inspire a life-changing impact in the world of fertility services. Our founding team has been working together for many years.

High Quality Technology

Our lab is a custom-built, state of the art facility that offers the most advanced technology available today. These services are performed by our highly experienced Embryology team to provide you with the highest success rates to help start your family.

Uncompromising Safety

Our culture thrives on uncompromising safety. We excel in safeguarding every procedure performed in our practice.

Streamlined & Efficient

We provide the highest quality care to our patients by eliminating unnecessary steps which decrease costs and significantly expedite treatment times.

WHAT WE STAND FOR

Patients over profits

Every solution begins with a conundrum. What we had in front of us was simple: IVF is too expensive. Our founding members escaped companies they believed prioritized profits over patient needs. Every single individual on this team has personally experienced the grueling nature too often associated with the fertility journey or at least witnessed how individuals that deserve the right to a family have suffered tremendously to achieve that dream. What other options are made available to them?

Simplifying fertility

It turns out that there are simple explanations. The fertility industry is filled with waste, including unnecessary tests and procedures. At pozitIVF, we dedicate a lot of time studying the Toyota Production System (TPS), lean management, and many other techniques from the manufacturing and service industries that have proven successful in increasing quality, decreasing cost, and maximizing safety. We do not confuse the application of TPS in the manufacturing sphere with the idea that a fertility care center should be run like a massproducing car company. We do not believe this. Fertility care has needs and structures that are profoundly different from a car manufacturing plant. The simple truth is that our current IVF industry has incentives designed to increase prices and maximize profit; with virtually no motivation to improve affordability.

Costs go low, we go high.

PozitIVF was created with the idea to generate an alternative to this, by circumventing wrongly established assumptions and challenging the status quo. We have designed a streamlined process that cleans our IVF procedures of wasteful practices, leaving behind only true valueadding services. This allows our care center to deliver exactly what the patient wants, so we may earn their trust and loyalty.

Making life easier, literally.

In accordance with the 1948 United Nations declaration, having a family is a universal right. We want to make sure of that. To achieve this, what we do is simple: provide the same quality, the same safety, and greater happiness at a fraction of the cost. At PozitIVF we make life easier, literally. We are not a company, we are a movement. And we welcome you to join us.

WHO WE ARE

Our Team

Sebastián Cavazos-Escobar Systems and Network Manager VIEW BIO
Sebastián Cavazos-Escobar Systems and Network Manager Sebastian Cavazos received his bachelor's degree in Cyber Security from the University of Texas at San Antonio. He also holds a certification in Cisco Security Architecture. In addition Cavazos has been involved in the technology industry for 5 years now and has had field experience in Cyber Security, computer science and network management. Before joining our team, he was employed by the Alamo City Engineering Services in the Cyber Security department. Sebastian loves being part of our team and is excited to use his talents.
Sabrina Ruiz Medical Assistant VIEW BIO
Sabrina Ruiz Medical Assistant
Sabrina Ruiz is a medical assistant with 6 years of experience in fertility. She was born and raised in San Antonio and graduated from Thomas Jefferson High School. Sabrina is excited to be joining the Pozitivf Fertility Team where she can contribute and guide patients through a wonderful and memorable fertility journey.
Maria Duran Patient Advocate VIEW BIO
Maria Duran Patient Advocate Maria Duran is the Patient Advocate at Pozitivf Fertility with 9 years of experience as a front desk receptionist. She was awarded for outstanding contribution in patient care and teamwork by Donor Egg Bank USA. She is excited to be joining the Pozitivf Fertility team where she can interact and advocate for patients.
Elisabeta Kasa Lab Supervisor VIEW BIO
Elisabeta Kasa Lab Supervisor Our laboratory supervisor, Elisabeta Kasa (Ellie) has more than 13 years’ experience in reproductive biology. Ellie completed her bachelor’s in biology from University of Florida while working full time, having two children and being a wife. During this time she developed and mastered every skill in all areas of the laboratory. Ellie has participated in research in andrology and intravaginal culture and has been an invited lecturer and trainer in these specialty fields. Ellie is happily married for more than 14 years with 2 children.
Christine Flynn Head Fertility Coach VIEW BIO
Christine Flynn Head Fertility Coach Christine Flynn is a registered nurse with over 20 years of experience in fertility. She has experience working in a large hospital in Cleveland, Ohio to several practices in San Antonio Texas. She is excited to be joining the Pozitivf Fertility Team where she can share her experiences, teach new staff members and guide patients through their fertility journey with this exciting new company.
Lauralicia Kasa Practice Executive VIEW BIO
Lauralicia Kasa Practice Executive Lauralicia is an experienced  Practice Executive, a member of the senior executive team, with responsibility for the practice’s financial health. She has 16 years of experience in organizational administration, including supervision of personnel, practice and financial management. Lauralicia knows intimately the journey of infertility having all her three boys through IVF. She is excited to be part of Pozitivf Fertility and help and patients guide them through their fertility journey.
Dr. Anthony B. Anderson Lab Director VIEW BIO
Dr. Anthony B. Anderson Lab Director Tony Anderson is the founder and director of EmbryoDirector IVF Academy in San Antonion TX. Anderson started his career in the bovine laboratory with in 1990 at Granada Biosciences and made it to the human laboratory in 1992 at IVF America in Livingston New Jersey. In 1992 he moved to North Carolina to work at Presbyterian Hospital with Klaus Wiemer. In 2009 Tony took on the challenge of a new start up in San Antonio at RMATX that has grown to 2 IVF centers and 2 satellite centers. Anderson has been an early adopter and pioneer in blastocyst embryo transfer, cryopreservation and biopsy for genetic testing.

Anderson completed his undergraduate studies at Oklahoma State University in Animal Science and Masters in Clinical Embryology studies at Leeds University under the direction of Professor Alan Handyside and Helen Picton. These studies focused on cryopreservation and non-invasive methods of predicting euploidy in early embryos. Tony continued these studies during doctoral studies at a Nova Southeastern University. These doctoral studies focused on the comparison of cryopreservation methods of oocytes as well as pre-implantation genetic screening (PGT) of embryos for optimized outcomes. Tony is happily married more than 29 years with 3 children.
Dr. Francisco Arredondo Chief Medical Officer VIEW BIO
Dr. Francisco Arredondo Chief Medical Officer Dr. Francisco Arredondo Chief Medical Officer Named the “best medical student in the country” by Mexican president Carlos Salinas, Dr. Francisco Arredondo graduated Summa Cum Laude from the Institute of Technology and Higher Studies School of Medicine in Monterrey. Dr. Arredondo’s passion for fertility care began in 1989 while working alongside the first team to perform an in vitro fertilization procedure in Monterrey, Mexico. He has been the founder and leader of many fertility companies. He is the founder of RMA of Texas, Aspire Fertility San Antonio, and SMART IVF. He was the Chief Medical Officer of Inception/Aspire Fertility and the Prelude Network overseeing 19 clinics and 65 fertility specialists.

Medical Training and experience:

  • Medical School (Summa Cum Laude) Monterrey Institute of Technology and Higher Studies

  • Internship at Kahn School of Medicine at Mount Sinai's Elmhurst Hospital Center in Queens, New York

  • Residency in Obstetrics and Gynecology at the University of Texas Health Science Center of San Antonio

  • Fellowship in Reproductive Endocrinology and Infertility at the University of Pennsylvania in Philadelphia

  • Master's Degree in Public Health at Harvard University where he focused on interdisciplinary correlations between medical and business management practices.
  • Medical director of Women's Health Services at Appalachian Rural Healthcare in Kentucky

  • Assistant Professor of Reproductive Endocrinology and Fertility at Case Western Reserve University in Cleveland, Ohio.

  • Founder of several IVF centers in the United States

  • Leader in fertility patient experience

  • Author of 2 books: Finding you In Fertility Co-Authored with Maria Quevedo, and MedikalPreneur The Official Guide for Physician’s Success in Business.



An avid social entrepreneur, Dr. Arredondo’s conception of Pozitivf stemmed from his vision to make fertility services affordable to everyone. Years of experience have granted Dr. Arredondo unrivaled expertise in the medical, entrepreneurial, and managerial spheres, allowing him to curate a unique, “MedikalPreneurial” system to deliver outstanding fertility services and make his vision a reality. Put simply, Dr. Arredondo is a trailblazer in the world of reproductive services — a needed crusader to make one’s right to a family a universal reality.
OUR BRAND

The three pillars of Pozitivf are represented in our logo as reminders of what is our northstar:

Democratization

The action of making something accessible to everyone, represented by the spiral that reaches all 360 degrees

Quality

General excellence of standard or level, represented by the top circle because quality is a top priority at Pozitivf

Safety

The condition of being protected from or unlikely to cause danger, risk, or injury. Represented by the circle in the middle protected by the spiral

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A whole lot of happiness at
a fraction of the cost.